Rudy Herrera

College Planning Specialist

Phone: (661) 255-9555 x103
Fax: (661) 270-2665


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Rudy Herrera is the founder and CEO of College Assurity.  He graduated from California State University, Northridge with a bachelor’s degree in Finance, Real Estate, and a minor in Communications. He began his career in finance working for Pepsi Co. and Shearson Lehman before moving to Mortgage Banking Firm Countrywide. He then proceeded to represent high net-worth investors at Capital Gold.

In 2005, Rudy founded a club softball organization that helped nearly 200 athletes attend 4-year universities on athletic and merit scholarships. This is where he found a passion for helping student-athletes realize and achieve their collegiate goals. From there, College Assurity was born.

Rudy has mastered comprehending students educational and career goals for the future and will work with them to pick the right school. In addition, he takes their budget into consideration and will help you understand qualifying for financial aid. He encourages students and parents to plan and to plan early. It is, however, never too late to begin planning.

Rudy is a father of four children (1 daughter and 3 sons) – all of which are out of the house and successful on their own endeavors. His American Bulldog, Spot, and Labrador Retriever, Skyy, keep him busy at home. Rudy supports local Non-Profits (Soroptimist, Boys & Girls Club) and enjoys cycling and training for triathlons. He has completed a 70.3-mile Ironman course, and once cycled over 300 miles and climbed 33,000 feet in a King of the Mountain race.